Hugo's Weekly Ads & Flyers

The "Our Family" Brand Quality Guarantee

• Since Hugo’s is an independent grocer supplied by SpartanNash, their primary private label is Our Family®.
• The Insider Secret:
• The "Our Family" brand is so confident in its quality that it offers a "Quality Guarantee"—if you don't like an "Our Family" item, you can return it for a full refund PLUS a replacement product of equal value.
• The Strategy:
• Use the Weekly Ad to aggressively swap out expensive national brands for "Our Family" staples. It is a zero-risk way to lower your grocery bill by 20–30%.

The Fighting Hawks Game Day Factor

• In Grand Forks, Hugo’s is the unofficial headquarters for University of North Dakota (UND) tailgating.
• The Strategy:
• On Fridays before a home hockey or football game, check the "Deli & Meat" sections of the digital flyer. Hugo’s frequently runs unadvertised "Fighting Hawks Specials" on bulk wings, sandwich platters, and "Green and White" themed bakery treats.
• The Pro-Tip:
• The East Grand Forks and Grand Forks locations often sell out of pre-made party trays by Saturday morning. Call the deli 24 hours in advance to lock in the Weekly Ad price for your game-day pickup.

Hugo’s Wine & Spirits Crossover

• Many Hugo’s locations feature an attached or adjacent Hugo’s Wine & Spirits shop.
• The Insider Hack:
• Your Hugo’s Rewards points aren't just for groceries. You can often earn fuel points on purchases made at the spirits shop.
• The Value:
• If you are hosting a holiday or event, buy your beverages at the Spirits shop and your food at the Marketplace. Stacking these points can easily result in a "maxed out" fuel discount ($1.00 off per gallon) in a single shopping trip.

Decoding the "Sunoco" Fuel Link

• While many national chains have their own gas stations, Hugo’s partners with Sunoco and other regional fuel providers.
• The Knowledge:
• Many shoppers build up points but don't know where to spend them. Check the Hugo's app for the "Fuel Map." In the Red River Valley, your points are most valuable at Sunoco stations and select Hugo's-branded fuel centers.
• The Strategy:
• Points typically expire at the end of the month after they were earned. Don't let your "Cents-Off" balance sit—use it on your largest vehicle's tank (up to 20 gallons) to maximize the mathematical value of every point.

The "Open Acres" Freshness Hack

• In addition to "Our Family," Hugo’s carries the Open Acres® brand for meat, deli, and bakery.
• The Strategy:
• Look for the Open Acres logo in the Weekly Ad for items like rotisserie chickens, sliced deli meats, and fresh-baked cookies.
• The Value:
• Open Acres is positioned as a "cleaner" brand with fewer preservatives. It is often priced $1–$2 cheaper than the premium "Boar's Head" or "Tyson" equivalents while maintaining a significantly fresher taste than the budget lines.
• Unadvertised Savings Checklist
• Custom Meat Processing: If you buy a large primal cut (like a whole pork loin) featured in the Weekly Ad, the Hugo’s butcher will slice it into chops or roasts for you for free. This is much cheaper than buying the individual pre-cut trays.
• The "Caribou" Receipt Coupon:
• Occasionally, the bottom of your Hugo’s grocery receipt will feature a coupon for "Buy One, Get One" drinks at the in-store Caribou Coffee. Always scan your receipt before tossing it.
• Post-Holiday Bakery Clearouts: Because Hugo's prides itself on "Family Traditions," they over-prepare for holidays (Lefse for the holidays, themed cupcakes for graduations). Visit the day after a major holiday at 8:00 AM to find these specialty items at 75% off.
• Reusable Bag Credit:
• Check with your local store manager; many Hugo's locations still offer a small $0.05 or $0.10 credit for every reusable bag you bring and use, which adds up over a year of shopping.
• Caribou Coffee Inside:
• Most Hugo’s locations feature a full-service Caribou Coffee station, allowing you to earn and redeem rewards while you shop.
• Hugo’s Rewards & Fuel:
• Their sophisticated loyalty program links your grocery spending to significant discounts at the pump at participating gas stations.
• 10th St. Deli & Scratch Bakery:
• Many locals visit Hugo’s specifically for their prepared meals, gourmet sandwiches, and daily-baked artisan breads that use traditional family recipes.
• Hugo’s Online Shopping (HOS):
• They offer a robust digital platform for curbside pickup and delivery that maintains the same prices found in the physical Weekly Ad.

The "Caribou Crossover" Hack

Master the Sunday "Clip-In"

The "10 for $10" Myth

Early Bird Meat Markdowns