Lunardis Weekly Ads & Flyers

The "VIP Sign-Up" Instant Win

• Before your first visit, sign up for the Lunardi’s VIP Email List.
• The Perk:
• You immediately receive a coupon for $5 OFF your purchase of $50 or more.
• The Strategy:
• Use this on a "Stock-Up" trip for high-ticket meat items to maximize the discount percentage.

Speak to the "Senior Butcher"

• Lunardi’s is famous for having actual trained butchers on-site.
• The Hack:
• If you need a specific specialty cut (like a Brazilian Picanha or a specific thickness of Veal), ask to speak to the Senior Butcher. They will custom-cut it for you at no extra labor charge, often providing cooking advice that saves you from ruining an expensive piece of meat.

The "Weekly Ad Reset" Cycle

• The Lunardi’s Weekly Ad typically resets every Wednesday morning.
• The Strategy:
• Shop on Wednesday to get the first pick of "3-Day Specials" (often Friday–Sunday) that feature the best prices on Tri-Tip and Seafood.
• The Value:
• Their Tri-Tip is considered by local "Lafayetters" and San Jose foodies to be the best in the Bay; it frequently hits its lowest price on the first day of the ad.

The "Lunardi’s Own" Private Label Strategy

• Most "high-end" shoppers avoid store brands, but at Lunardi’s, the Lunardi’s Own label is often superior to expensive imports.
• The Strategy:
• Look for the Lunardi’s pasta sauces, olive oils, and marinades.
• The Hack: These are often produced by local Bay Area artisan partners specifically for the Lunardi family. In the Weekly Ad, "Lunardi’s Own" pasta sauce is often priced at $6–$8, while the equivalent imported Italian glass-jar sauce is $12+. You get the same flavor profile for 40% less.

The "Call-Ahead" Deli Hack

• The lunch rush at Lunardi’s deli (especially in Belmont and Los Gatos) can be brutal.
• The Strategy:
• Do not stand in line.
• The Hack:
• You can call the deli department directly 30 minutes before you arrive to place a custom sandwich order.
• The Value:
• They will have it wrapped and waiting at the "Pick-Up" station. Bonus: Your "9+1" Digital Punch Card still applies to call-ahead orders—just give them your phone number at the register.

The "Hanger Steak" & "Spider Steak" Secret

• Because Lunardi’s still breaks down whole primals (whole sections of beef), they have access to "Butcher’s Cuts" that Safeway or Whole Foods rarely stock.
• The Strategy:
• If you don't see a Hanger Steak, Flat Iron, or "Spider Steak" (Oyster Steak) in the case.
• The Hack:
• Ask the butcher if they have any in the back. These are high-flavor, lower-cost cuts that the butchers often save for themselves or regular "VIP" customers. Mentioning you're a "regular from the website" usually gets you a look at the "hidden" inventory.

The "Brentwood Sweet Corn" Clock

• In Northern California, the arrival of Brentwood corn is a seasonal event.
• The Insider Secret:
• Lunardi’s has a "First Pick" agreement with several East Bay farms.
• The Timing:
• When the Weekly Ad features Brentwood Corn or Morgan Hill Cherries, it usually hits the Lunardi’s floor 24 hours before the big chains.
• The Value:
• Because Lunardi’s moves less volume than a mega-chain, the produce stays in a temperature-controlled environment longer, meaning it doesn't "stiffen" as fast as the corn sitting on a pallet at a big-box store.

The Full-Service Meat Counter

The "9+1" Digital Punch Card

Imported Deli Traditions

Treat Ice Cream

The Stuffed Meat Rack

The Secret

The Sushi Secret