Rouses Markets Weekly Ads & Flyers

Do I need a loyalty card to get the Weekly Ad prices?

• The Answer: No. This is one of the most popular things about Rouses. Unlike almost every other major grocer, Rouses does not have a "Bonus Card" or "Shopper's Card." The prices you see in the Weekly Ad, 3-Day Sales, and Monthlong Savings are available to every single customer automatically at the register.

Can I use Apple Pay or Google Pay at Rouses?

• The Answer: Yes for groceries, No for Money Orders. * Groceries: You can use Apple Pay, Google Pay, and Samsung Pay at all registers and self-checkout kiosks.
• Money Orders: Per company policy, money orders (up to $1,000) must be paid for with cash or a chip-based debit card with a PIN. Contactless payments are not accepted for financial services.

I used to shop at Winn-Dixie. Can I use my card at the new Rouses?

• The Answer: No. In early 2026, Rouses converted 10 former Winn-Dixie and Harveys locations. Since Rouses does not use a loyalty card system, your old Winn-Dixie rewards card is no longer active at these stores. However, the good news is that you now get the Weekly Ad prices without needing any card at all.

How do I shop Rouses online?

• The Answer: Rouses has moved away from third-party apps for pickup.
• Curbside Pickup: You must order directly through rouses.com or the Rouses App. You can no longer use Instacart for curbside pickup.
• Home Delivery: This is still available through Instacart and Shipt, though prices on those apps may be slightly higher than the in-store prices found on the official Rouses website.

Can I return items if I lost my receipt?

• The Answer: Yes, with conditions.
• Food: Unopened, non-perishable food can usually be returned within 7 days for exchange only. You will need to show a valid ID and the card used for the purchase.
• Perishables: For safety reasons, Rouses generally does not accept returns on refrigerated or frozen items once they have left the store, as they cannot verify the temperature was maintained.
• Non-Food: Household items can be returned for a full refund within 30 days if you have the receipt.

When is the best time to get hot boiled seafood?

• The Answer: The seafood boiling rooms typically operate from 11:00 AM to 7:00 PM daily.
• The Pro-Tip: During peak crawfish season (Friday–Sunday), call the seafood department 20 minutes before you arrive. They can "reserve" a specific amount of hot crawfish for you so you don't have to wait for the next batch to come out of the pot.

Does Rouses offer a Military or Senior discount?

• The Answer: Rouses does not have a weekly "Senior Day" or "Military Tuesday." Instead, they are known for massive Veterans Day events where they offer free hot meals and deep discounts to veterans. For everyday savings, they rely on their "Every Day Low Price" (EDLP) tags found throughout the store.

Are there digital coupons?

• The Answer: Yes. While you don't need a card for the ad prices, you can find digital manufacturer coupons in the Rouses Markets App. You "clip" them in the app, and they are applied when you scan your app's barcode or enter your phone number at the register.

The "Winn-Dixie Transition" Advantage

• In 2026, Rouses officially took over 10 Winn-Dixie locations across Louisiana and Mississippi (including Hattiesburg, New Orleans, and Baton Rouge).
• The Strategy: If you used to shop at these Winn-Dixie locations, look for the "Welcome Home" specials.
• The Hack: To win over former Winn-Dixie loyalists, Rouses is currently running deeper-than-usual discounts on Rouses Brand staples (milk, eggs, butter) in these specific remodeled stores.
• The Pro-Tip: These "New Store" deals are often unadvertised in the general region-wide flyer, so check the "My Store" section of the Rouses app for local-only coupons.

The "3-Day Weekend Flash" Strategy

• While the Weekly Ad runs Wednesday to Tuesday, Rouses is famous for its Thursday–Saturday Flash Sales.
• The Strategy: Plan your big protein purchases for the weekend.
• The Hack: These 3-day deals usually feature the "Heavy Hitters"—think massive discounts on Baby Back Ribs, Gulf Shrimp, or USDA Choice Steaks.
• The Value: The prices during these three days are often 20–30% lower than the standard weekly sale price.

The "Boiling Room" Economics

• Crawfish season (typically Jan–June) is a major event at Rouses.
• The Strategy: Use the "Hot from the Pot" tracker in the app.
• The Hack: Rouses boils from 11:00 AM to 7:00 PM. If you are hosting a party, buying "Live by the Sack" is cheaper, but if you want it cooked, the "Party Pack" (which includes corn, potatoes, and sausage) is almost always a better value than buying individual pounds.
• The Pro-Tip: On Sunday afternoons, the boiling rooms are at peak capacity. To avoid a 30-minute wait, call the seafood department 15 minutes before you arrive to "reserve" your pounds.

The "Local Hero" Brand Stacking

• Rouses is the ultimate platform for Louisiana entrepreneurs.
• The Strategy: Look for the "Made in Louisiana" or "Certified Louisiana" logos.
• The Hack: Brands like Manda, Richard’s, Blue Runner, and Crystal Hot Sauce often feature "Buy 2, Get 1" digital deals in the Rouses app that you won't find at national chains like Walmart.
• The Value: You are supporting local jobs while paying less for premium Cajun staples than you would for generic national brands.

The "Every Day Low Price" (EDLP) Shift

• The Strategy: Don't wait for a sale on staples.
• The Hack: In 2026, Rouses shifted its strategy toward "Every Day Low Prices" instead of deep "Loss Leader" discounts. Items marked with the "EDLP" tag are guaranteed to stay at that price for at least 60 days.
• The Value: This makes Rouses more predictable for your monthly budget compared to the volatile price swings of competitors like Winn-Dixie.

The "Friday Fish Fry" & Po-Boy Hack

• The Strategy: Check the deli on Fridays.
• The Hack: Rouses bakes its famous French Bread fresh every few hours.
• The Value:
• You can often find a "Fried Catfish" or "Shrimp Po-boy" special in the deli that uses their in-house bread and seafood for less than half the price of a local restaurant.

Crawfish "Last Hour" Strategy

• The Strategy: Visit the boiling room near 6:30 PM.
• The Hack: Since the boiling rooms close at 7:00 PM, the "Boiling Crew" often offers discounts on the remaining batches of hot crawfish to clear the pots for the night.

The Boiling Crew

The In-Store Smokehouse

Bakery Legend

Dry-Aged Beef Lockers