Times Supermarket Weekly Ads & Flyers

**Deepest Discount Categories: **

**Meat and Seafood: ** The most significant markdowns are consistently found in the meat department, particularly on bulk packs of boneless skinless chicken thighs, ground beef, and pork butt. During major holidays or local events, Times frequently offers "price-per-pound" deals on fresh-caught or imported seafood, such as ahi or salmon, which are often the front-page features of the flyer.

**Fresh Produce: ** The ad highlights "Produce Picks of the Week," often featuring locally grown staples like Maui onions, bok choy, and papayas. These items frequently see deep discounts to compete with local farmers' markets.

**Pantry Staples: ** Weekly ads focus on high-turnover items essential to local cooking, including 15-20lb bags of Calrose rice, shoyu (soy sauce), and various canned goods, often bundled with "Buy One, Get One" (BOGO) or "Buy Two, Get One" promotions.

**Anticipated Customer Favorites: **

**Weekly "Super Savers": ** Regular shoppers prioritize the "Super Saver" items listed in the ad, which are often limited-quantity doorbusters.

**Holiday Meal Kits: ** During Thanksgiving, Christmas, and the Lunar New Year, the ad features pre-ordered meal bundles (e.g., roast pork or turkey dinners) that are highly anticipated for their convenience and value compared to restaurant dining. ### 2. The Times Supermarket Difference and Exclusive Products Times Supermarket distinguishes itself from competitors like Safeway or Foodland by maintaining a hyper-local supply chain and a specialized inventory that caters to Hawaii’s multicultural palate. While other retailers focus on national distribution, Times emphasizes "local-first" sourcing and maintains long-standing relationships with island producers.

**Private Labels: **

**Foodland/Times Family Brands: ** Times leverages the **"Foodland"** private label (due to their shared ownership under the Sullivan Family of Companies) to provide cost-effective alternatives for staples like canned beans, frozen vegetables, and baking supplies.

**Maika‘i: ** This is the primary premium private-label brand found at Times. It focuses on higher-quality ingredients and healthier options, spanning everything from macadamia nuts and dried fruits to specialized pantry items.

**Western Family: ** Times also stocks the Western Family line, which serves as their value-tier brand for household basics, cleaning supplies, and paper goods.

**Exclusive Products and Customer Favorites: **

**Times Supermarket Poke: ** The deli counter is the store's primary draw. Their house-made poke—specifically the **Spicy Ahi Poke and Shoyu Ahi Poke**—is considered a gold standard in the local community. Unlike pre-packaged grocery store poke, it is prepared fresh daily using specific cuts of tuna and a proprietary blend of local seasonings that residents argue is superior to competitors.

**Local Bakery Items (e.g., Chantilly Cake): ** Times is widely recognized for its **Chantilly Cake**, a traditional island favorite featuring a rich, buttery, custard-like frosting. This item is a staple for local birthdays and celebrations; customers specifically visit Times because their recipe maintains the traditional, high-fat, authentic profile that smaller, mass-market bakeries have moved away from.

**"Local Grindz" Prepared Foods: ** Times offers an exclusive selection of **ready-to-eat bento boxes and hot-food items**, such as their specialized **Loco Moco or Garlic Chicken**, which are prepared in-house. These are highly rated because they replicate the flavor profile of a local "plate lunch" spot, providing a level of authenticity and comfort food quality that is not found in the generic deli sections of national supermarket chains.