ULTA Weekly Ads & Flyers

### Service Regions & Availability

Ulta Beauty operates over 1,300 retail locations across all 50 U.S. states and the District of Columbia. While the brand maintains a consistent national product assortment, promotional strategies and flyer availability are managed at the store and regional levels.

**Regional Variations**

• Weekly ad content is subject to regional variation. Because Ulta operates a high volume of stores across diverse markets, specific discounts, clearance events, and flyer cycles may fluctuate based on local market divisions. Consequently, a weekly ad valid in one state or metropolitan area may not reflect the exact pricing or promotions offered at a store in a different region.

**Regional Groupings**

• Ulta organizes its operations into several regional divisions to manage logistics and inventory. Users should be aware of the following:
• * **Market Divisions:** Stores are grouped by district and region, which dictates the distribution of localized marketing materials and specific promotional mailers.
• * **Store-Specific Cycles:** Some high-traffic locations or stores within specific shopping centers may operate on distinct promotional schedules compared to standard locations.